Branding

Marty Neumeier, author and speaker on all things brand, defines brand by first laying out what a brand is not: “A brand is not a logo. A brand is not an identity. A brand is not a product.”

Neumeier goes on to say that “a brand is a person’s gut feeling about a product, service, or organization. It's what they think it is, not what you think it is."

My branding projects: